What Made Me Decide to Do It?
At the end of last year, I spent an amazing weekend at Kirsty Allsops Handmade Fair in Hampton Court, London. One of the seminars I attended was all about Product Photography. It was run by a photographer called Lyndesy James. During the workshop, she presented 10 tips to help us all take better photographs. At the end of the seminar, she told us all about the Photocraft online course for product photography. At that point, I had taken careful notes but had no intention of signing up for a course…..I really did think that I was OK at taking photographs!
When I returned to work, I decided to put Lyndsey’s 10 tips into action. Not surprisingly, it made an instant difference. But I still thought I could get by OK.
Many of you will notice that we have just launched a new website. It was this that gave me the final incentive to take the course. Our website designer was constantly complaining that the images brought down the quality of the website. The more I looked, the more I had to agree. So it was time to take some drastic action. We either had to pay some serious money to get all our products professionally photographed OR learn how to do it properly ourselves! With the amount of products on our website and the constant new additions, it seemed sensible to learn how to take proper photographs myself.
It Wasn’t Cheap But Was It Worth It?
If I am going to be honest, the cost of the course did put me off for quite a while. It took me a lot of time trying to find alternatives but there was nothing that even came close.
I was seriously worried about paying out what seemed like a large amount of money for a course that might or might not make a difference to our business. But I think you can probably tell by the fact I am shouting from the rooftops about this course, I am more than totally happy with it. I would say that hands down, it has been one of the best investments our business has ever made. From clicking and shooting and hoping for the best, I am now delighted with almost every photo I take. I understand how to use all the settings on my camera, research, plan and lay out a shot, use lighting to my advantage, use and create props and lots of other things I never thought I would need to know (but now I’m so glad I do!). In hindsight, I would say it was a bargin.
What Have Been The Main Benefits?
On a personal level, it’s totally been worth it because I smile every time I see a new set of photos I have taken. I am excited by photography in a way that I never have been before.
On a business level, I can’t praise it enough. I have been working through the website category by category, replacing our rubbish old photos. I can say without any reservation that each time we replace the images in a category, the sales of those items shoot up. We are now even selling items that we were on the verge of discontinuing because of lack of sales.
And there’s another unexpected advantage! Since we have started using our new images, we’ve been contacted by Crafting Magazines and Wedding Magazines who want to feature our products and images. So now, instead of us putting in all the hard work, they are coming to us……who would have thought?
If you’d like to find out more about our experience, please feel free to e-mail us.
(Also, I’m sure that Lyndsey from Photocraft will be more than pleased to help)